How Business Unicorn Helped FITINN Grow Online Memberships by 20% Across 4 Markets

FITINN, a leading international gym chain with operations in Austria, Slovenia, Slovakia, Czech Republic, and Italy, faced a core challenge shared by many fitness brands: most new members still registered in-person, silently and offline. FITINN partnered with Business Unicorn to fix broken attribution, deploy cross-channel campaigns and transform digital into a consistent membership growth engine.

The challenge

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While FITINN had a strong brand presence and physical locations, their digital performance infrastructure was underdeveloped. Tracking online behavior - especially purchases - was unreliable, and campaigns lacked the data to optimize effectively.

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Here’s what was holding them back:

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• Missing or inaccurate data in GA

• No visibility into membership sign-ups through the website

• Meta and Google Ads were starved of key conversion signals

• Campaigns couldn’t scale because smart bidding had no feedback

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In short: great offer, poor data. That’s why Business Unicorn was brought in to fix the foundations, then build and scale paid acquisition across multiple markets - starting with a full technical reset.