A full-scale video ads agency for maximum impact
Video is the most powerful advertising form, with 95% of users retaining a message from video compared to just 10% from text.
What is a video ads agency?
A video ads agency specializes in running, optimizing, and producing video ad campaigns for platforms like YouTube and other social media. Unlike traditional ad agencies, we offer a holistic approach, combining ads campaign management with full-scale video production.
Whether you already have video creatives or need complete production, our approach ensures that every dollar spent delivers impact, from targeting the right audience to writing and editing high-performing ads that drive clicks, leads, and sales.
Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.
We want only the best for our clients – including when it comes to paid advertising. In today’s fast-evolving and increasingly complex advertising landscape, we need a partner who can manage budgets effectively and extract maximum value from every investment. That’s why working with Business Unicorn is so important to us – because we only trust those who can deliver: smart, agile, and effective.
Partnering with Business Unicorn was a breath of fresh air. Super responsive, data-obsessed, and always ahead with tracking tech. They adapted fast, acted faster, and felt like an extension of our own team. Real pros with a growth mindset.
Why YouTube?
Unlike traditional advertising, YouTube Ads don’t just get seen - they get remembered. With over 2.7 billion active users and billions of hours of video watched daily, YouTube is where your audience is actively consuming content.
Unmatched engagement
With over 80 billion visits per month, YouTube offers a level of engagement that other platforms simply can’t match. Viewers retain 95% of a video ad message, compared to only 10% in text-based ads, making YouTube one of the most effective platforms to advertise on.
Precision targeting
Because YouTube is part of the Google Ads ecosystem, advertisers gain access to some of the most advanced audience targeting tools like search behavior, demographics, interests, custom intent audiences and video remarketing.
Immediate visibility
Unlike organic marketing strategies that take time to build momentum, YouTube Ads provide immediate visibility and real-time data insights. You can monitor impressions, view-through rates, click-through rates, watch time, audience retention and conversion tracking.
High ROI
Compared to traditional TV or display advertising, YouTube Ads offer lower cost-per-view (CPV) and higher engagement rates. Because you only pay when a user engages (clicks or watches beyond a set threshold), your budget is spent on people who are actually interested.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule Call
What can we do for you?
We ensure that every aspect of your campaigns is optimized to achieve maximum ROI. Our goal is to help you generate high-quality leads, lower your cost per click, and scale your revenue through expert execution. By partnering with us, you get:
YouTube ads management
We handle every aspect of YouTube ads, ensuring your videos reach the right audience at the lowest cost-per-view (CPV).
Keyword & audience targeting: Advanced segmentation to reach high-intent viewers.
Bidding & budget optimization: Maximizing your ad spend with smart bidding strategies.
Testing & tracking: Analyzing what works and constantly refining campaigns.
Full video ad production
If you don’t have video creatives, we can do it for you. From concept to final edit and implementation, we create high-converting video ads.
Strategy & scripting: Crafting story-driven ads that grab attention in under 5 seconds.
Video editing: High-quality post-production, animations, and seamless transitions.
Formatting & optimization: We adapt your video for every platform and purpose.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule CallHow it works
Effective video ads means delivering the right message to the right audience at the right time. Whether you need high-performing YouTube ads or full-scale video production, we handle everything from strategy to ad creation and optimization.
Audit & strategy
We analyze your current video campaigns, ad placements, audience targeting and creative performance to identify opportunities for better engagement. If you’re launching a new campaign, we create a data-driven video ad strategy.
Audience segmentation review
Creative analysis & recommendations
Competitor research and benchmarking
Setup & implementation
A poorly structured campaign leads to wasted budget and missed opportunities. We ensure your YouTube video ad campaigns are set up for success from day one, covering everything from account creation to conversion tracking.
YT & social ad account setup
Audience and interest segmentation
Conversion tracking and analytics integration
Campaign management
Managing video ad campaigns is more than just pressing play. We optimize every element, from bidding strategies to creative testing, ensuring your ads perform and scale profitably across multiple platforms.
New ad variations and A/B testing
Testing different ad formats and placements
Strategic budget allocation & performance scaling
Ongoing optimization
Video advertising requires constant refinement to stay relevant. We continuously test new video creatives, adjust targeting, and adapt to industry trends to keep your campaigns competitive and highly effective.
Audience and retargeting strategies
Performance-based video adjustments
Seasonal and trend-based ad optimizations
Reporting & insights
Transparency is key. We provide detailed reports and actionable insights so you always know how your video ads are performing. Our reporting includes KPIs, audience insights, and growth strategies to help you make better decisions.
Custom reporting dashboards
Key metrics like ROAS, CPA, CTR
Actionable recommendations for improvements
Bring your video ads to more channels
Video advertising is one of the most engaging ways to capture attention, build brand awareness and drive conversions. But limiting your campaigns to a single platform means missing out on potential customers, so expanding across multiple channels is essential.
Google Ads
Reach high-intent buyers actively searching for your products or services.
Social Media Ads
Engage and convert audiences across Meta, TikTok, Snapchat, Pinterest and Reddit.
Custom Ads
We can also provide more options like native ads and custom cross-platform strategies that will integrate into your ad campaigns.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule CallSearch engine optimization (SEO)
Organic visibility is key to long-term digital success. Our SEO strategies focus on keyword research and technical site improvements.
Email marketing
Leverage targeted email campaigns in Klaviyo to nurture leads and drive conversions, whether it’s personalized automation sequences for e-commerce or regular newsletters.
Online tracking
Accurate data fuels effective marketing decisions. We implement robust tracking solutions, including full-stack analytics, server-side tagging, and automated KPI reporting.
Advertising audit
Our in-depth audits uncover areas for improvement in your advertising efforts, whether you're already managing several paid campaigns or just starting out.
Frequently asked questions
A video ads agency specializes in creating, managing, and optimizing video advertising campaigns across platforms like YouTube, Facebook, Instagram, and TikTok. We handle video ad production, audience targeting, ad placement, and performance tracking to maximize your ROI.
YouTube Ads operate within Google’s advertising ecosystem, meaning they can be highly targeted based on search behavior, keywords, and intent. Social media video ads (on Facebook, Instagram, TikTok, etc.) use interest-based and behavioral targeting to reach users in a more engagement-driven environment.
How much does it cost to run YouTube Ads?The cost of YouTube Ads varies depending on factors like bidding strategy, audience targeting, and competition. On average, businesses pay $0.10 to $0.30 per view, but an effective campaign strategy ensures you get the most out of your ad spend.
Our full-service video ad production includes scriptwriting, filming, editing, and post-production to create high-performing video ads. At Business Unicorn, we craft engaging, conversion-focused ads designed to perform across YouTube, TikTok, Meta, and other video ad platforms.
Video ads work well for e-commerce, SaaS, education, fitness, real estate, healthcare, and service-based businesses. Whether you're looking to drive brand awareness, lead generation, or direct sales, video marketing can be a powerful tool to increase engagement and conversions.
YouTube Ads work best when combined with Google Search, Display, and Shopping Ads to capture demand at different stages of the buyer journey. Pairing YouTube Ads with social media video campaigns can also improve brand awareness and retarget users for higher conversions.
We track multiple key performance indicators (KPIs), including view-through rates (VTR), cost per view (CPV), return on ad spend (ROAS), engagement rates, and conversions. Our data-driven approach ensures that every video ad delivers measurable results.
Results from YouTube and social media video ads can be seen almost immediately, but optimizing for higher conversion rates typically takes 30-60 days. We continuously refine targeting, creatives, and bidding strategies to maximize long-term performance.
