Advanced tracking implementation for modern businesses
Our full-stack tracking solutions, from server-side tagging to automated KPI reporting, ensure cleaner data and better attribution.
Why do you need tracking?
Tracking isn’t just about data - it’s about making smarter, more profitable decisions in an increasingly restricted digital environment. With privacy regulations tightening and attribution becoming more complex, accurate tracking is the key to optimizing your marketing.
Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.
We want only the best for our clients – including when it comes to paid advertising. In today’s fast-evolving and increasingly complex advertising landscape, we need a partner who can manage budgets effectively and extract maximum value from every investment. That’s why working with Business Unicorn is so important to us – because we only trust those who can deliver: smart, agile, and effective.
Partnering with Business Unicorn was a breath of fresh air. Super responsive, data-obsessed, and always ahead with tracking tech. They adapted fast, acted faster, and felt like an extension of our own team. Real pros with a growth mindset.
Better ad performance
Without proper tracking, you’re flying blind - wasting ad spend and missing crucial insights. With server-side tracking and full-stack analytics, you gain a clearer picture of what’s working, ensuring every marketing dollar is optimized for maximum impact.
Clean, reliable data
Messy, fragmented data leads to poor business choices. We help businesses centralize their tracking setup, ensuring data is properly collected, structured, and stored for accurate analysis. With automated KPI reporting and real-time insights, decision-making becomes faster.
Privacy-first world
Cookies are disappearing, and platforms like Google and Meta are limiting data access. Our advanced tracking solutions ensure you stay ahead of compliance regulations while still collecting the data you need to drive growth.
Seamless integration
Tracking isn’t just about your website. It impacts ads, email marketing, CRM systems, and overall analytics. We create an interconnected tracking system that consolidates data across multiple sources, ensuring nothing gets lost in the process.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
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What can we do for you?
Tracking and analytics are the backbone of performance marketing - without accurate data, you’re throwing money out the window, your attribution is flawed, and your decision-making is compromised. We build a full-stack tracking infrastructure that ensures complete control.
Google Tag Manager Implementation
Google Tag Manager (GTM) is the foundation of a modern tracking setup, allowing for flexible tag deployment without needing constant developer input.
Why do you need it:
Enables tracking implementation without modifying website code
Centralizes all marketing and analytics scripts
Improves website speed by reducing direct script injections
Full-stack tracking setup
A full-stack tracking system ensures that every touchpoint, from website events to ad platforms, is properly tracked, attributed, and analyzed.
Why it matters:
Captures user behavior across the entire funnel (page visits, clicks, conversions)
Ensures cross-platform consistency, syncing data across multiple channels
Reduces data loss from tracking restrictions (ad blockers, cookie policies, iOS updates)
Server-side tagging
Server-side tagging moves data collection from the browser to a secure server, allowing for more accurate attribution and better data privacy compliance.
Why it’s a game-changer:
Bypasses browser restrictions & ad blockers, capturing more complete data
Improves site speed by reducing the number of client-side scripts
Enhances data privacy compliance (GDPR, CCPA) while still collecting key insights
Automated KPI reporting
We connect data from different sources, store it in a single data warehouse, and automate reporting to eliminate manual work.
Why it’s important:
Saves hours of manual reporting, ensuring real-time insights
Consolidates data across Google Ads, Facebook, TikTok, GA4 and CRM systems
Provides custom dashboards with KPIs for better decision-making
Data interpretation
Numbers mean nothing without the right interpretation. We analyze your data, find opportunities, and recommend performance improvements.
Why it drives better results:
Identifies high-performing audiences, channels, and creatives
Helps optimize ad spend by reallocating budgets to winning strategies
Detects tracking errors or gaps, ensuring your decisions are based on data
