A smarter Google Ads agency for profitable scaling
Every dollar spent on Google should bring measurable growth. We optimize for the highest returns and lowest acquisition costs.
What is a Google Ads agency?
Performance campaigns are driven by trackable outcomes - clicks, leads, and sales. And because you can completely control your budget, it’s a super cost-efficient and ROI-focused strategy - no wonder why over 90% of global businesses are running ads.
At Business Unicorn, we realize that managing ads internally is more than a full-time job, and often without the results you expected. Juggling campaigns across multiple platforms can quickly become overwhelming. That’s where we come in.
What can we do?
We ensure that every aspect of your campaigns is optimized to achieve maximum ROI. Our goal is to help you generate high-quality leads, lower your cost per click, and scale your revenue through expert execution. By partnering with us, you get:
Keyword research
We identify high-intent keywords that align with your audience’s search behavior, ensuring your ads appear at the right time to the right people.
Ad optimization
Our team develops ad copies, engaging visuals and messaging to maximize your click-through rates and conversions.
Budget allocation
We continuously adjust bids and allocate your budget strategically, balancing cost-efficiency with high ad placement to deliver the best results.
Campaign tracking
We analyze your ad performance in real time, identifying opportunities for improvement and making data-driven adjustments.
Conversion rate optimization
Driving traffic isn’t enough. We optimize your landing pages to ensure that visitors convert into paying customers.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule Call
Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.
We want only the best for our clients – including when it comes to paid advertising. In today’s fast-evolving and increasingly complex advertising landscape, we need a partner who can manage budgets effectively and extract maximum value from every investment. That’s why working with Business Unicorn is so important to us – because we only trust those who can deliver: smart, agile, and effective.
Partnering with Business Unicorn was a breath of fresh air. Super responsive, data-obsessed, and always ahead with tracking tech. They adapted fast, acted faster, and felt like an extension of our own team. Real pros with a growth mindset.
Why should you advertise on Google?
Unlike traditional advertising, Google puts your brand in front of customers at the exact moment they are searching for your products or services. With billions of searches happening daily, Google Ads provide a unique opportunity to capture high-intent traffic.
Unparalleled reach
Google processes over 130 billion visits each month, making it the most visited website globally. Advertising on Google ensures your business reaches a diverse audience, increasing the potential for customer acquisition.
Advanced targeting
Google Ads provides sophisticated targeting options, allowing you to reach potential customers based on keywords, demographics, interests, and geographic locations. This precision ensures your ads are shown to users most likely to convert.
Diverse ad formats
With Google Ads, you can utilize a lot of ad formats, including text, image, video, and responsive ads, across platforms like Search, Display, and YouTube. This diversity enables you to engage users through multiple channels simultaneously.
Instant impact
Google Ads show results quickly, making it an ideal choice for starting today. Unlike organic strategies that may take more time to build momentum, Google Ads allows your business to appear in search results almost instantly.
Cost-effective
While Google can be more expensive than other platforms because of the competition, the ROI often justifies the higher cost. The advanced targeting and optimization features paired with our expertise ensure that your budget is spent efficiently.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule CallHow it works
Launching a campaign isn’t just about setting up ads - it’s about strategic execution and continuous optimization to maximize every dollar spent. Whether you’re starting fresh or scaling an existing account, we take hands-on approach to deliver results.
Audit & strategy
We take a deep dive into your current setup, assessing ad performance, targeting, tracking accuracy and budget efficiency to identify hidden opportunities. If you’re starting from scratch, we develop a strategy tailored to your business goals.
Audience segmentation review
Performance analysis of ad accounts
Competitive research and benchmarking
Setup & implementation
Running ads without a solid foundation wastes money and limits results. Our expert setup ensures your campaigns are structured for maximum efficiency from day one. We handle everything from initial setup to tracking implementation.
Full ad account setup
Keyword research and targeting
Conversion tracking and integrations
Campaign management
We take full control of your ad campaigns, handling everything from bidding strategies to A/B testing and daily optimizations. You focus on your business - we make sure your ads run profitably and scale sustainably.
New ad variations and creatives
Testing different ad formats and placements
Strategic budget allocation across all platforms
Ongoing optimization
A good campaign is never static. We continuously refine targeting, optimize underperforming ads, and test new growth strategies to ensure long-term profitability and ROI. Our team is on top of everything to help you stay ahead of the competition.
Audience and targeting refinements
Advanced campaign scaling strategies
Seasonal and trend-based enhancements
Reporting & insights
We believe in full transparency. Our detailed reports help you understand your ad performance and make smarter marketing decisions based on real data. Based on the type of our partnership, we’ll always keep you in the loop and included.
Monthly & bi-weekly reports
Clear KPIs like ROAS, CPA, CTR
Recommendations for ongoing growth
Expand beyond Google
While Google Ads is a dominant force in digital advertising, diversifying your strategy across multiple platforms can unlock even faster growth. Different channels offer unique targeting capabilities, audience segments, and ad formats.
Video Ads
Tell your story with high-converting YouTube campaigns & full-service ad production.
Social Media Ads
Engage and convert audiences across Meta, TikTok, Snapchat, Pinterest and Reddit.
Custom Ads
We can also provide more options like native ads and custom cross-platform strategies that will integrate into your ad campaigns.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule CallSearch engine optimization (SEO)
Organic visibility is key to long-term digital success. Our SEO strategies focus on keyword research and technical site improvements.
Email marketing
Leverage targeted email campaigns in Klaviyo to nurture leads and drive conversions, whether it’s personalized automation sequences for e-commerce or regular newsletters.
Online tracking
Accurate data fuels effective marketing decisions. We implement robust tracking solutions, including full-stack analytics, server-side tagging, and automated KPI reporting.
Advertising audit
Our in-depth audits uncover areas for improvement in your advertising efforts, whether you're already managing several paid campaigns or just starting out.
Frequently asked questions
A Google Ads agency like Business Unicorn specializes in creating, managing, and optimizing Google Ads campaigns to help businesses generate leads, increase conversions, and maximize ROI. We handle everything from keyword research, ad creation, bid management, audience targeting, and ongoing campaign optimization.
The cost of Google Ads varies depending on your industry, competition, and campaign goals. On average, our clients spend anywhere from $1K to $50K or more per month on ads. A wisely chosen Google Ads agency ensures that your budget is spent efficiently to maximize return on ad spend (ROAS).
Google Ads helps businesses generate leads by placing search ads, display ads, and YouTube ads in front of potential customers actively searching for relevant products or services. A Google Ads agency optimizes these campaigns to improve conversion rates and attract high-quality leads.
Google Search Ads appear on top of Google search results when users enter specific keywords, making them highly intent-driven.
Google Display Ads appear across Google’s Display Network, including millions of websites, YouTube, and Gmail, targeting users based on their browsing behavior and interests.
Running Google Ads campaigns requires in-depth knowledge of keyword strategy, bidding, audience segmentation, conversion tracking, and continuous optimization. A Google Ads agency brings expertise, industry insights, and hands-on experience from working with 100s of clients, to lower costs per click (CPC) and improve return on ad spend (ROAS).
Results from Google Ads campaigns can be seen almost instantly, even within a few days to a few weeks, depending on competition, budget, and campaign settings. While impressions and clicks may come quickly, optimizing for high-quality conversions typically takes 30-90 days with ongoing refinements.
