Dominate social media with targeted ad campaigns
Your customers are scrolling - make sure they stop for you. We create and manage high-performing ads across multiple channels.
What is a social media ads agency?
A social media ads agency specializes in running high-converting paid campaigns on platforms like Facebook, Instagram, TikTok, Snapchat, Pinterest and Reddit. Unlike organic efforts, which can take months to build, paid ads deliver instant visibility and results.
With advanced audience targeting and smart bidding strategies, social ads allow you to reach millions of potential buyers at absolutely every stage of the funnel - from discovery to conversion, in different and versatile ad formats.
Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.
We want only the best for our clients – including when it comes to paid advertising. In today’s fast-evolving and increasingly complex advertising landscape, we need a partner who can manage budgets effectively and extract maximum value from every investment. That’s why working with Business Unicorn is so important to us – because we only trust those who can deliver: smart, agile, and effective.
Partnering with Business Unicorn was a breath of fresh air. Super responsive, data-obsessed, and always ahead with tracking tech. They adapted fast, acted faster, and felt like an extension of our own team. Real pros with a growth mindset.
Why run ads on social media?
Social media advertising is one of the fastest, most scalable ways to grow your business. A complete difference from traditional marketing, where you hope for results, social ads actually allow you to track and optimize every dollar spent.
Unmatched reach
Meta (Facebook & Instagram) has over 3 billion users - more than any other social network. TikTok users spend an average of 95 minutes per day on the platform. Pinterest shoppers are 3x more likely to convert than users on any other platform.
Advanced targeting
Social media platforms that we support leverage user behavior tracking options to deliver your ads to people who are most likely to engage. You can retarget website visitors, lookalike audiences, and high-intent buyers to increase conversions.
Diverse ad formats
From story ads, carousel ads and short-form video, social media offers versatile ad formats to connect with users where they engage the most. These platforms offer unparalleled potential so you can address your target audience exactly how you want.
Cost-effective
With strategic optimization, social ads can deliver lower cost-per-acquisition (CPA) compared to traditional channels. How is that possible? It’s because you fully control your budget and can easily scale up or down based on campaign performance.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule Call
Platforms we cover
While Google Ads is a dominant force in digital advertising, diversifying your strategy across multiple platforms can unlock even faster growth. Different channels offer unique targeting capabilities, audience segments, and ad formats.
Meta (Facebook & Instagram)
Leverage the power of the world’s largest social media network. With over 3.3 billion active users, ads across Facebook and Instagram let you reach highly targeted audiences through video, carousel and lead generation.
TikTok
Capture attention on the fastest-growing social platform. TikTok uses smart targeting and immersive full-screen video ads to reach engaged, mobile-first users. 65% of TikTok users make purchase decisions after seeing an ad.
Snapchat
Engage younger demographics through interactive and visually rich ad formats like Story and Collection ads. Snapchat boasts over 75% engagement rates, one of the highest in the industry, making it an ideal platform for high-impact branding.
Tap into a high-intent audience actively searching for ideas and inspiration. 83% of Pinterest users have made a purchase based on branded content they saw on the platform, meaning you can target your ideal customer profiles at the right time.
Reach passionate niche communities through subreddit targeting. With over 75 million active daily users, Reddit lets you place highly relevant ads in front of super engaged audiences discussing specific topics.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule CallHow it works
Social media advertising is about strategic targeting, engaging ad creatives, and optimization to drive conversions. Whether you want to launch your first campaign or refine an existing strategy, we tailor social media campaigns to your needs.
Audit & strategy
We analyze your current social media ad accounts, audience targeting, creative performance, and budget allocation to identify gaps and opportunities. If you’re starting fresh, we build a strategy that aligns with your business objectives.
Audience segmentation review
Creative analysis & recommendations
Competitor research and benchmarking
Setup & implementation
A weak campaign setup leads to wasted ad spend and poor results. We build and launch social media ad campaigns from scratch, ensuring they are structured for maximum impact from day one - no matter how big is your budget.
Ad account creation & setup
Audience and interest targeting
Conversion tracking and pixel integration
Campaign management
We take full control of your social media ad campaigns, managing everything from bidding strategies to creative testing and daily optimizations. You focus on your business and we make sure your ads convert.
New ad variations and A/B testing
Testing different ad formats and creatives
Strategic budget allocation & performance scaling
Ongoing optimization
A successful social media campaign evolves with data. We continuously refine targeting, test new creatives, and apply the latest ad trends to keep your campaigns ahead of the competition. Our experts ensure you’ll stay ahead at all times.
Audience and lookalike expansions
Advanced campaign scaling strategies
Seasonal and trend-based ad adjustments
Reporting & insights
We believe in full transparency. Our reports give you clear insights into your social media ad performance, helping you make data-backed marketing decisions. Based on your wishes and advertising approach, we’ll find a way to keep you included.
Monthly & bi-weekly reports
Key metrics like ROAS, CPA, CTR
Recommendations for ongoing improvements
Expand beyond social media
Social media ads are a powerful way to engage and convert audiences, but relying solely on these platforms can limit your growth potential. Expanding your strategy across multiple high-intent channels ensures your brand stays visible everywhere.
Google Ads
Reach high-intent buyers actively searching for your products or services.
Video Ads
Tell your story with high-converting YouTube campaigns & full-service ad production.
Custom Ads
We can also provide more options like native ads and custom cross-platform strategies that will integrate into your ad campaigns.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule CallSearch engine optimization (SEO)
Organic visibility is key to long-term digital success. Our SEO strategies focus on keyword research and technical site improvements.
Email marketing
Leverage targeted email campaigns in Klaviyo to nurture leads and drive conversions, whether it’s personalized automation sequences for e-commerce or regular newsletters.
Online tracking
Accurate data fuels effective marketing decisions. We implement robust tracking solutions, including full-stack analytics, server-side tagging, and automated KPI reporting.
Advertising audit
Our in-depth audits uncover areas for improvement in your advertising efforts, whether you're already managing several paid campaigns or just starting out.
Frequently asked questions
Social media advertising involves running paid ad campaigns on platforms like Facebook, Instagram, TikTok, Snapchat, Pinterest, and Reddit to reach targeted audiences. Businesses pay for impressions, clicks, or conversions, allowing for precise targeting based on interests, behaviors, and demographics. Usually a multi-platform approach is the best.
The cost varies based on platform, industry, competition, and ad objectives. On average, businesses spend between $500 and $50K+ per month on social media ads. A well-managed campaign ensures cost-efficiency by optimizing ad placement, bidding strategies, and audience targeting.
- Precise audience targeting: Reach users based on interests, demographics, behaviors, and custom audiences.
- High engagement rates: Social platforms encourage user interaction, increasing brand recall and conversions.
- Scalable budgets: Start with a small budget and scale up as performance improves. The beauty is that you can easily grow fast.
- Data-driven insights: Get advanced real-time analytics to measure success and optimize ad campaigns accordingly.
It depends on your industry, goals and budget, but in general we will always suggest a multi-platform approach. To simplify, here are the differences:
- Facebook & Instagram: Ideal for e-commerce, lead generation and B2B/B2C brands
- TikTok: Best for viral content, younger audiences and short-form videos.
- Snapchat: Great for Gen-Z focused brands with interactive and visual storytelling.
- Pinterest: Perfect for lifestyle, fashion, home decor, and high-intent shoppers.
- Reddit: Best for niche marketing and community-driven discussions.
Results vary based on ad budget, industry, and optimization strategy. Many businesses see increased engagement and website traffic within days, while consistent conversions and profitability typically take 30-90 days with ongoing optimization.
Yes. Social media ads use lead forms, retargeting, and custom audience segmentation to capture potential customers. Platforms like Facebook allow users to submit their contact details without leaving the platform, improving conversion rates.
Retargeting allows you to re-engage users who have visited your website or interacted with your brand but haven’t converted yet. This increases conversion rates by keeping your brand top-of-mind and encouraging repeat visits.
With a partner like Business Unicorn, you get:
Expert strategy and execution - we handle ad creatives, audience targeting, and bid strategies for the best performance. You also avoid wasting budget on ineffective campaigns, and because we continuously optimize campaigns, you will always get the most for your dollar.
